Crokes | International Institute of Sports & Management | Activity https://www.crokes.com/iismworld/activity/ Activity feed for International Institute of Sports & Management. Sat, 28 Mar 2026 08:46:28 +1100 https://buddypress.org/?v= en-US 30 hourly 2 f7d8ca612edefe34a8052206eddcfbdb India’s sports calendar has really diversified in the past few years. Beyond cricket world cups, multiple leagues & tournaments at the regional & international level are being held across various sports. Be it hockey, football, tennis, badminton, wrestling, or athletics — India’s sporting landscape is moving from being cricket-centric. However, from an infrastructure perspective, the stadiums in India need to be way better & more diverse to host these wide range of sports. While India has the biggest cricket stadium in terms of capacity in Ahmedabad, arenas & grounds for sports like football, badminton, hockey, etc. don’t match the level of infrastructure in the Indian cricket ecosystem — at least not the way cricket stadiums are spread across the country. Likewise, the top-class stadiums for football, track & field events and other sporting arenas are also built for that particular sport. While leagues like WPL, PKL, ISL, Hockey India League, Pro Wrestling League along with multi-sport competitions like Khelo India & National Games do benefit from the variety of stadiums & arena facilities, the scope always remains limited. Also Read: IISM’s Role in 5th Khelo India University Games – Rajasthan 2025 These single-sport arenas cannot be used or converted to be used for another sport or hosting any other non-sporting events. For instance, a football stadium once used for the ISL for 2-3 months may remain vacant for the rest of the year. So, there is a need for multi-purpose stadiums in India, which can be used for a variety of sporting as well as non-sporting events. But first let’s understand the expanse of stadiums in India, with capacity, amenities & the kind of sporting tournaments — such as Cricket World Cups, Hockey World Cups, Khelo India Games. And from that, we can explore the scope of stadiums needed for various sports and the increasing need for multi-purpose stadiums, given the increase in events like concerts, exhibitions & expos, etc. across the country. Biggest Stadiums in India: At a Glance While our country lacks the easy availability of multi-sport arenas, the biggest stadiums in India do have the capacity, infrastructure & amenities to host a variety of sports such as cricket, football, hockey, athletics, tennis, badminton, etc. In fact, some of the venues such as the Jawaharlal Nehru Stadium in Delhi and the JRD Tata Sports Complex in Jamshedpur, have facilities & arenas for almost all major sporting disciplines that Indian athletes participate in. Here’s a comprehensive table of the top 10 stadiums in India in terms of their capacity & sporting facilities: Many of these stadiums are evidently already a multi-purpose venue with facilities and arenas for various sports as mentioned in the above table. And naturally, they have the flexibility to get converted to be used for non-sporting events like concerts & expos. But naturally, with cricket being a major sport with a massive following and player pool in the country, the number of cricket-exclusive stadiums outnumber these diverse arenas. FAQs – Stadiums in India How many stadiums does India have? Currently, India has 80+ cricket stadiums that have hosted at least one international match (Test, ODI, T20I). As for non-cricketing venues, India possesses around 30 to 40 stadiums with several other smaller arenas & facilities, easily taking the overall number to over 150. Which is the biggest stadium in India? The Narendra Modi Stadium in Motera, Ahmedabad is the biggest stadium in India and in the world as well, with a capacity of hosting 1,32,000 people. What is a Multi-purpose Stadium? A Multi-purpose stadium is a venue that can be converted to host all kinds of sports as well as non-sporting events like concerts & exhibitions. Which is the largest Multi-purpose Stadium in India? The Salt Lake Stadium in Kolkata, with a capacity of 85,000, can be deemed as the largest multi-purpose stadium in India, given it actually hosts multiple sports. And while the Narendra Modi Stadium in Ahmedabad has emerged as the largest stadium with a capacity of 1,32,000 & has a bigger field size, its tendency to mainly host cricket games doesn’t help it qualify as a multi-purpose sports stadium, at least as things stand. Click to read the full blog - https://iismworld.com/blog/stadiums-in-india-evolve-facilities-comfort-multi-use/?utm_source=Social&utm_medium=Submission&utm_campaign=Social-Submission https://www.crokes.com/activity/p/990302/ Wed, 25 Mar 2026 06:33:11 +1100

India’s sports calendar has really diversified in the past few years. Beyond cricket world cups, multiple leagues & tournaments at the regional & international level are being held across various sports. Be it hockey, football, tennis, badminton, wrestling, or athletics — India’s sporting landscape is moving from being cricket-centric. Howev…Read More

]]> 0 8a861ba6b14b1610a22765f020e44122 IISM has been a pioneer of Sports Management education since the year 2010. From introducing the degrees of Bachelor of Sports Management (BSM) and Master of Sports Management (MSM) in the Indian education system’s nomenclature to shaping over 5000 sports management professionals — IISM has been a key contributor in grooming talent & building careers in sports. To further fuel this mission, IISM is collaborating with IIM Mumbai to launch a new Postgraduate Diploma in Sports Management (PGDSM) course. IISM & IIM Mumbai Collaborate for One-Year PGDSM This PGDSM course will be a one-year programme based on IIM Mumbai’s deep management expertise and IISM’s extensive sports industry knowledge & network. This is a landmark academic collaboration for the Indian sports industry as IIM Mumbai is committed to share resources and align with IISM’s vision of building a world-class sports ecosystem in India via grooming the nation’s youngsters. This PGDSM programme is aligned with India’s 2036 Olympics vision and will aim to groom professionals who can lead, innovate and manage the nation’s booming sports economy per global standards in the coming decade. The specialized curriculum of this course is going to sharpen the learners’ strategic decision making, leadership skills, and provide a deep understanding of the sports ecosystem. From general management, operations, logistics & supply chain, finance, marketing, management to sports event operations, sports sponsorships, sports media & broadcasting — IISM & IIM Mumbai’s PGDSM covers a broad spectrum of disciplines under its curriculum. Nevertheless, to understand more, let’s dive deep into the specific details on this brand-new programme by IISM & IIM Mumbai: from it’s objectives to learning format, eligibility, selection process and who should pursue this course. PGDSM – Programme Overview This One-Year PGDSM course is aimed to holistically develop a talent pool of sports management professionals, leaders, entrepreneurs who can not just understand the sports business world, but also reshape the industry amid the upcoming wave of growth. We need leaders who can balance these global industry demands with local managerial competence. And that’s exactly what this course by IIM Mumbai & IISM is looking to accomplish. From teaching data-driven analytical expertise to inculcating an entrepreneurial & innovative mindset, anyone pursuing this PGDSM course will be able to derive well-researched actionable insights for the Indian sports ecosystem. Meanwhile, they’ll gain an understanding of how to build relevant, sustainable business ventures in the sports sector to contribute to innovative ideas in India’s wider business arena. IIM Mumbai & IISM understand the need for leaders who can bring ethical & inclusive leadership perspectives in the sports industry. And this PGDSM programme aims to uplift such talent, who can effectively manage athletes, organizations & governmental stakeholders from varied backgrounds & work cultures on a local as well as global level. Programme Structure The PG Diploma in Sports Management by IIM Mumbai & IISM will be a one-year course with five major modules — four of which based on theoretical subjects on sports management, sports finance, digital technology, sports marketing, sports analytics, athlete management and much more. Meanwhile, the fifth module will involve masterclasses, guest sessions and workshops, besides a capstone project that involved research, dissertation & entrepreneurship projects to be undertaken by the learners. The entire module-wise breakup of subjects & credits will be available to the enrolled students along with the academic calendar. Click to read the full blog - https://iismworld.com/blog/pgdsm-by-iim-mumbai-iism-course-eligibility-fee-details/?utm_source=Social&utm_medium=Submission&utm_campaign=Social-Submission https://www.crokes.com/activity/p/989290/ Tue, 10 Mar 2026 08:54:27 +1100

IISM has been a pioneer of Sports Management education since the year 2010. From introducing the degrees of Bachelor of Sports Management (BSM) and Master of Sports Management (MSM) in the Indian education system’s nomenclature to shaping over 5000 sports management professionals — IISM has been a key contributor in grooming talent & building car…Read More

]]> 0 87c94aa25ced2b3c087ea3f888431f17 The Union Budget for the FY 2026-27 has arrived and once again India’s sporting ecosystem is getting a massive budgetary boost. With an 18 percent increase, the sports budget of India has seen the highest-ever year-on-year uptick — from ₹3,794.30 crores to ₹4,479.88 crores. And this isn’t just a customary increase — there’s plenty of allocation changes to newer initiatives as the Ministry of Youth Affairs & Sports has been working proactively to change the sporting landscape in India of late. Even the Hon’ble Finance Minister of India, Ms. Nirmala Sitharaman highlighted how they are increasing the sports budget to leverage upon the growing potential of the sports industry as a major economic growth driver. Khelo India, which has been a consistent pillar of India’s athlete development pipeline, will be further strengthened via this latest budget. The Sports Authority of India (SAI), who have been tirelessly striving to uplift Indian athletes is also getting going to get better support. And several other initiatives such as promotion of sports goods & equipment manufacturing along with developing a sports culture among the country’s youth align with what the government has been trying to implement in recent times. The overall gist of this sports budget is checking several boxes with the National Sports Policy (NSP) and the Sports Governance Bill — both introduced last year. All this budgetary allocation and future plans are to ensure India is ready to host the 2030 Commonwealth Games and the 2036 Olympics, that too, on all fronts. From infrastructure to equipment, training facilities to high-performance centres, India’s sports ecosystem is aiming to match world-class standards. And this budget can be considered as an first round of investment towards those massive profits of fulfilling the Olympic hosting dream. But how is this going to be implemented on-ground? Let’s decode the major pillars of 2026-27 sports budget and its implications for India’s sports industry, the athletes and relevant stakeholders. Impact of India’s Latest Sports Budget Khelo India Mission Khelo India has been running like clockwork since 2018 and nurturing India’s athletic talent. With five different iterations of competitions at various levels & sporting disciplines, it has also gained some recognition from both players & the fans. However, this sports budget expects more from Khelo India and has repurposed it as a ‘National Mission’ and not just a scheme or programme. The Hon’ble Finance Minister of India highlighted how they are envisioning the Khelo India Mission to be a keystone feature of a 10-year long strategy to transform India’s sports sector. With Khelo India training centres to be established at the foundational, intermediate & elite levels, they are aiming to do a complete vertical integration of an athlete’s development cycle. “The Sports Sector provides multiple means of employment, skilling and job opportunities. Taking forward the systematic nurturing of sports talent which is set in motion through the Khelo India programme, I propose to launch a Khelo India Mission to transform the Sports sector over the next decade.” — Hon’ble Finance Minister of India, Ms. Nirmala Sitharaman The New Direction of Khelo India From equipment to facilities & arenas, high-performance training & tech-support to nutrition and diet — the Sports Ministry is highlighting the importance of these aspects to each relevant stakeholder in the ecosystem. Sports science and technology is a crucial aspect as India has often been a step behind in terms of matching global athletic standards. Meanwhile, availability of infrastructure and facilities is also something that will be underscored under the Khelo India Mission. So that players won’t have to travel miles away from their home towns to find a synthetic track or an astro turf arena! Even the number of Khelo India competitions is going to increase — with 20 different types of competitions coming up, in addition to the existing five verticals namely, Youth Games, University Games, Para Games, Beach Games & Winter Games. The government is wanting to establish competitions, leagues & tournaments at each level to promote a sporting culture among the masses. And that explains why Khelo India budget has been allotted ₹924.35 crores in the FY26-27. This is a considerable increase from the revised ₹700 crores allocation last year [initial allocation was ₹1,000 crores]. And in the coming years, this budget allocation for Khelo India may keep increasing given how vital it has been to building a solid pipeline of Indian athletes across various sports. Click to read the full blog - https://iismworld.com/blog/indias-highest-ever-sports-budget/?utm_source=Social&utm_medium=Submission&utm_campaign=Social-Submission https://www.crokes.com/activity/p/988726/ Sat, 28 Feb 2026 10:31:22 +1100

The Union Budget for the FY 2026-27 has arrived and once again India’s sporting ecosystem is getting a massive budgetary boost. With an 18 percent increase, the sports budget of India has seen the highest-ever year-on-year uptick — from ₹3,794.30 crores to ₹4,479.88 crores.

And this isn’t just a customary increase — there’s plenty of all…Read More

]]> 0 316c96fe25703f84cd4699fb7aefee92 The Indian sports industry has taken a progressive turn in the past decade. While cricket has been spearheading its growth for several years, other sports and its related business verticals have blossomed wonderfully of late. From governmental bodies like the Sports Authority of India to high-performance centres, sports goods manufacturers, event management, athlete management, broadcasting companies & many more key players are working tirelessly to change India’s sporting landscape. India’s Growing Sports Economy From event operations to hospitality and sports tourism, sports media to retail — all verticals of the sports industry have seen significant growth in terms of business growth, job demand, and future scope. And one of the major factors behind this sports business boom is the rise of leagues across various sports in India. Leagues like the Indian Premier League (IPL), Pro Kabaddi League (PKL), Indian Super League (ISL) led the way in the late 2000s & early 2010s to kick off the sports league revolution in the country. Following this, other sports also started with their leagues and currently, India has seen a professional league tournament for almost every sport played in the country. On top of this, India has seen several editions of the Khelo India Games in various formats such as Youth Games, University Games, Para Games, and even Beach Games & Winter Games gaining relevance. The National Games conducted by the Indian Olympic Association (IOA) are also gaining importance. While this has positively influenced the country’s athlete pool at the grassroots level, India is also ambitiously aiming to host the 2036 Olympic Games, having already secured the hosting rights for the 2030 Commonwealth Games. Also Read: IISM’s Role in 5th Khelo India University Games – Rajasthan 2025 Now, to delve deeper into the core factors of this boom, we need to understand the fabric of India’s sports ecosystem via exploring who its key players are. All the above-mentioned verticals can be bucketed into different stakeholder categories across the public & private sectors. Key Players of the Indian Sports Industry National Sports Federations & Governing Bodies The Ministry of Youth Affairs & Sports (MYAS) can be deemed as the apex governing body for all sporting activities and development in India. Besides sanctioning India’s sports budget and overseeing all national and regional sports federations with even the IOA following its guidelines despite being an autonomous body. Recently, the Sports Ministry has been proactively working to change the face of India’s sporting landscape and came up with the groundbreaking National Sports Policy (NSP) 2025, which aims at making India a sporting powerhouse by 2047. The 2036 Olympic dream is also a part of this ambitious trajectory. They also introduced the Sports Governance Bill to synchronize with the National Sports Policy and bring better administration and oversight over India’s sporting federations from top to bottom. National Sports Federations have often differed in their ways of governance of their respective sports and the Sports Ministry is trying to mitigate the same. While the Board of Control for Cricket in India (BCCI) has excelled in elevating Indian cricket to newer heights, the likes of All India Football Federation (AIFF) and other associations in hockey, wrestling, and several other sports have often seen things go haywire. Thus, the core focus of the Sports Governance Bill lies on sorting out India’s sports administration. Key Stakeholders of the Indian Sports Industry | Source: KPMG's Sportlight Report (2025) Key Stakeholders of the Indian Sports Industry | Source: KPMG’s Sportlight Report (2025) The Sports Authority of India (SAI), on the other hand, has been growing and working towards uplifting India’s sports industry on all fronts. And this is one organization under the Sports Ministry which has seen regular job opportunities for Sports Management & Sports Science professionals. If one wishes to work in governmental sports organizations in India, the MYAS & SAI often have relevant job openings. Sports Leagues, Franchises & Clubs The wave of sports leagues across the country, starting from the IPL, has been revolutionary for India’s sports economy. So much commercial growth has come through a variety of sports, despite cricket taking a large chunk of the pie. An indigenous sport like Kabaddi — which was nowhere near commercial limelight — has seen massive growth in popularity due to the advent of the PKL in 2014. Similarly, look at the massive turnaround women’s cricket has seen, having been on the back burner for so long in India. The Women’s Premier League (WPL) has undoubtedly been the major driver of this surge in popularity. And this is a common theme steadily appearing across all sports. Dive deeper into how the WPL has contributed to the ongoing revolution in Indian women’s cricket in our blog titled Rise of WPL: Changing the Fabric of Indian Women’s Cricket Sports Leagues in India - Indian Premier League (IPL) - Women’s Premier League (WPL) - Pro Kabaddi League (PKL) - Indian Super League (ISL) - Hockey India League (HIL) - Tennis Premier League (TPL) - Premier Badminton League (PBL) - Pro Wrestling League (PWL) - Ultimate Table Tennis (UTT) - Prime Volleyball League - Ultimate Kho-Kho - Pro Panja League - Indian Racing League - Global Chess League - Indian Pickleball League A key factor behind the rise in relevance of these leagues are their respective franchise teams and the overwhelming fan support they receive. IPL teams like Mumbai Indians, Royal Challengers Bengaluru & Chennai Super Kings boast of an extremely loyal fanbase, which helps their brand visibility and in turn, business growth to quite an extent. Similarly, teams in the PKL, WPL & ISL have also garnered a lot of attention. The engagement of a large Indian audience is pivotal to how successful these leagues & franchises can be. These private franchises are different from the local sports clubs & state-level sports associations. While they have existed long before the private leagues and franchises, commercial growth & demand for jobs in these clubs & associations has only seen an upturn in the recent past. Anyone looking to work in top leagues like IPL, PKL and WPL should look to gain experience via working for a sports club or association in their region as its gives them a good foundation. IISM students have had the opportunity to work across these leagues in various verticals like broadcasting, venue operations, event management, fan engagement, etc. Some of them have also worked with state associations like the Mumbai Cricket Association, Baroda Cricket Association, etc. as part of live exposure & internship requirements. Imagine the kind of exposure they are getting by working on-ground as these are priceless opportunities that is helping them set a solid foundation to their career in the sports industry. https://www.crokes.com/activity/p/987745/ Fri, 13 Feb 2026 09:29:40 +1100

The Indian sports industry has taken a progressive turn in the past decade. While cricket has been spearheading its growth for several years, other sports and its related business verticals have blossomed wonderfully of late. From governmental bodies like the Sports Authority of India to high-performance centres, sports goods manufacturers, event…Read More

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]]> 0 2d0df5faf07d5a13e6e292adbd4256dd Athletic performance isn’t just achieved on the field. There’s a lot of groundwork that goes behind improving a player’s physique, diet as well as physical & mental fitness, before they can perform at the highest level without much hassle. And there’s a perfect field of study that aims at optimizing performance in this way: Sports Science. What is Sports Science? Sports Science is the interdisciplinary study of how the human body and mind respond to exercise, training, and performance. It merges physiology, biomechanics, nutrition, psychology, data analytics, and technology to enhance every aspect of an athlete’s preparation — from nutrition and recovery to mindset and movement. While regular exercising and diet maintenance is still important, Sports Science goes a few steps forward to sophisticate these processes with nutritional evaluation, biomechanical analysis, and correcting exercise forms using physiology. All in all, Sports Science is a vast field that can completely change an athlete’s on-field performance and shape them into a world champion. So, let’s dive deep into the realm of Sports Science and understand its importance, verticals, and how one can pursue a promising career in this evolving field. Why is Sports Science Important? Elevating performance using Sports Science has become increasingly important as athletes are chasing every goal, every meter and every millisecond of performance to become the best. Athletes nowadays need to focus on their fitness levels come what may with the global competition standards levelling up. While increasing intensity and frequency is a plausible solution, it can easily cause issues. Overtraining or ineffective training patterns is a crucial factor why some athletes are often injury-prone. Working out with the wrong exercise form, pushing your body beyond the natural limits, and consuming the wrong diet are all reasons behind players getting injured, not performing to their expected benchmark and generally facing health issues. Sports Science helps in overcoming all these aspects and shaping world champions. The multiple verticals of this fascinating sector are the real game changers in uplifting any athlete. Verticals of Sports Science Exercise Physiology Exercise Physiology is the study of physical activity during exercising and how it affects the body’s muscles, organs & tissues. This impact is analyzed at the cellular level, at the skeletal level and even at the cognitive level. While exercising and its benefits are widely endorsed by everyone, the main purpose of exercise physiology is understanding its effect on the body, how it can impact our genetics, cell and tissue health, organ system functioning and overall bodily function. It has been found that exercise physiology helps in reducing the risk of heart diseases, diabetes, and many other chronic ailments. For athletes, exercise physiologists play a crucial role. They analyze the player’s complete routine, body type, medical history before creating a personalized training regimen. Wearable biosensors allow physiologists to track real-time metabolic data and fine-tune training programs remotely. Read More: Sports and Exercise Physiology in India Decoded by Dr. Pralay Majumdar Sports Science Verticals Strength & Conditioning Strength & Conditioning is one of the most important and specialized fields in Sports Science, and a pivotal aspect for any athlete’s development. It helps athletes enhance their physical performance on the field and reduce injury risk. Any player wanting to play for a long time in his/her career needs to uplift their fitness levels by working with strength & conditioning specialists. Strength & Conditioning helps to improve the athlete’s strength, power, endurance, agility, speed and flexibility. This entire process is different from traditional training as strength & conditioning workout regimens can have specific focused exercises considering the player’s body’s type, on-field fitness requirements, and overall health condition. https://www.crokes.com/activity/p/981872/ Fri, 14 Nov 2025 10:00:27 +1100

Athletic performance isn’t just achieved on the field. There’s a lot of groundwork that goes behind improving a player’s physique, diet as well as physical & mental fitness, before they can perform at the highest level without much hassle.

And there’s a perfect field of study that aims at optimizing performance in this way: Sports Science…Read More

]]> 0 24e57208a9d7b4f03a2ee4f11337874f Introduction: Millions of fans, crazy excitement, nail-biting suspense, fanaticism, and 1 IPL -India’s biggest ‘Cricketainment, perhaps one of the world’s too. A 18-year of phenomenal journey, and a massive success in the world of sports business. In 2008, from 8 franchises to 10 teams in 2025, Indian Premier League saw media rights commanding a staggering $6.2 billion with Mumbai Indians and Chennai Super Kings rivaling some of the biggest clubs in European football and NFL. IPL is revolutionary not only in the business of cricket but also as a global sporting powerhouse. As we celebrate the IPL like any other festival in India, let us reflect on how a startup league has become a massive success. The dawn of IPL IPL was a bold experiment that aimed to blend cricket and entertainment, creating an extravaganza for cricket fans. Though the concept of city-based rivalries, franchise models, and 20-over matches saw success globally, but it had not been experimented within India. For the first time in 2008, India saw a whole new format of cricket which included entertainment, glamour & business, shaping the business of sports in India. The T20 league was introduced to turn up the entertainment temperature, aiming to reach younger audiences. Unlike traditional cricket matches IPL showcases strong commercial features – celebrity team owners, high-profile sponsorships, and entertainment before and after the match intervals. After the introduction of T20 cricket, many leagues have adopted the format internationally as well. It became a platform for younger players to showcase their talent. In essence, this multi-billion-dollar enterprise has revolutionized how cricket is played, watched, and consumed. Let’s explore the key reasons behind the success of IPL that aspiring sports managers like you can use as valuable insights for your professional endeavors. The Success Story of Indian Premier League (IPL) A Blueprint for Aspiring Sports Managers 1. Revolutionary game format No doubt, the Twenty-20 format has changed the way the audience used to watch the match earlier. Its short format keeps the fans on the edge of their seats. The 3-hour matches not only pin your excitement on point but also its fast pace makes it more accessible to a global audience with a shorter span, extending the viewership beyond the targeted audiences. Key takeaways: Innovation in Format: Always look for ways to adapt and innovate within existing sports. The success of T20 cricket highlights the importance of evolving sports formats to fit modern consumption habits. Entertainment is key: Sports become more than win and lose. The combination of sport and entertainment engages wider audiences. Click to read the full blog - https://iismworld.com/blog/success-story-of-indian-premier-league-ipl/ https://www.crokes.com/activity/p/972868/ Thu, 14 Aug 2025 10:23:41 +1000

Introduction:

Millions of fans, crazy excitement, nail-biting suspense, fanaticism, and 1 IPL -India’s biggest ‘Cricketainment, perhaps one of the world’s too. A 18-year of phenomenal journey, and a massive success in the world of sports business.

In 2008, from 8 franchises to 10 teams in 2025, Indian Premier League saw media rights comma…Read More

]]> 0 3203cc465e7891aa06fe80773a565506 IISM’s Knowledge Series is redefining how sports professionals in India access industry knowledge. Designed to bridge the gap in Indian sports literature, this collection offers compact, insightful guides on the business of sports, athlete psychology, leadership lessons from legends, and more. The Knowledge Series is designed not just to inform but to transform India’s sports narrative. With a mission to craft detailed resources tailored to the Indian sports landscape, these books serve as vital stepping stones for athletes, enthusiasts, coaches, and aspirants aiming for careers in sports. Currently, India’s sports literature is sparse—and IISM’s pioneering effort is set to bridge that gap and propel the industry forward. Each book in the series is thoughtfully written to reflect real-world challenges and opportunities unique to India’s sporting sphere. From dissecting sports marketing strategies to understanding the athlete mindset, these guides offer both academic and hands-on wisdom. Let’s delve into the overview of the books launched to give you a preview of the context: Business of Sports: “The Winning Formula for Success” by Vinit Karnik—India’s first sports marketing handbook, launched in June 2022 Sports Psychology by Mugdha Bavare—the nation’s inaugural sports psychology book, launched in March 2024 at IISM’s ‘Mind The Gap’ conference G.O.A.T.S Must Be Crazy: Management Mantras from Sporting Greats by Vishnu Govind—offering leadership insights rooted in legendary sporting careers These three titles stand as compelling cornerstones for India’s sports ecosystem—whether you’re a student, sports professional, coach, administrator, or fan—offering them practical frameworks, insights, and strategic wisdom tailored to our unique sporting landscape. With more releases already scheduled, IISM is building a literary foundation that’s empowering sports professionals and fueling the growth of India’s sports landscape. Business of Sports: The Winning Formula for Success: The journey of the ‘Knowledge Series’ began with its very first gem — Business of Sports: The Winning Formula for Success by Mr. Vinit Karnik, Managing Director, GroupM. June 2022 marked its grand debut at the majestic Raj Bhavan, where the book was unveiled by the Honourable Shri Bhagat Singh Koshyari Ji, then Governor of Maharashtra and Chancellor of the University of Mumbai. The moment was made even more special with the presence of IISM’s Founder Director, Mr. Nilesh Kulkarni, the author himself, and a distinguished gathering of marketing leaders and academicians from Mumbai’s top B-schools — all united to celebrate the power of sports business knowledge. Business of Sports Book Get your copy now – Buy now – Objective of the book ‘Business of Sports: The Winning Formula for Success’ Business of Sports: The Winning Formula for Success is more than just a book — it’s a playbook for anyone dreaming of a thriving career in Sports Management. Packed with real-world insights, it takes readers behind the scenes of the sports industry, uncovering the strategies, opportunities, and challenges that shape the business side of the game. Click to read the full blog - https://iismworld.com/blog/iism-knowledge-series-books/ https://www.crokes.com/activity/p/972841/ Thu, 14 Aug 2025 07:43:29 +1000

IISM’s Knowledge Series is redefining how sports professionals in India access industry knowledge. Designed to bridge the gap in Indian sports literature, this collection offers compact, insightful guides on the business of sports, athlete psychology, leadership lessons from legends, and more.

The Knowledge Series is designed not just to i…Read More

]]> 0 2d9467ea9e4bb9cf543a194566c16fc0 The sports presenters or commentators are the storytellers of any game. No doubt about it, right? It's hard to imagine our viewing experience without their commentary and presence. Sports Presenters not only engage the fans with their favorite sports & athletes but also add extra zeal by analyzing the complexities of the game, making it more live for us. Along with in-depth insight into sports, they also provide new angles for the viewers. Every presenter stands out with a unique style, making a statement in the industry. If you want to know more about the Sports Broadcasting, join our live webinar on 22nd March 2025 and dive deep in to the world of Sports Broadcasting. Register for the webinar - https://forms.gle/QiKkdbXqx4EtTJw46 Let's know about the Top 10 Sports Presenters of India in this blog. 1. Harsha Bhogle: His voice needs no introduction. Harsha Bhogle is known as the voice of cricket among the fans for his quintessential cricket commentary. Bhogle was the first Indian commentator to be invited by the Australian Broadcasting Corporation during India's cricket series before the 1992 Cricket World Cup. Despite not being a former cricketer He stands out among many. His commentary has been part of many unforgettable matches. In the T20 World Cup 2022, the game between India and Pakistan, where everyone witnessed Virat Kohli's spectacular performance, his commentary was etched with fans. His exceptional commentary style, match analyzing skills, and ability to scrutinize performances set him apart, making the audiences anticipate the best. 2. Mayanti Langer: Where sports meets elegance & expertise, Mayanti Langer is one of those Sports presenters of India who stands out with her extensive knowledge & passion for diverse sports and charismatic on-screen appearance. Her affinity for football and consistent participation in the game during college led her to the world of Sports Broadcasting. Her journey started with FIFA Beach football as a guest anchor. Very soon, she joined ZEE Sports as an Anchor & Associate Producer for Football Café and became a household name in the broadcasting world. Mayanti also conducted other shows and interviews during many matches. She also performed anchoring for the Indian Cricket League and Nehru Cup Football Tournament, however, her career went to the next level when she anchored the FIFA World Cup broadcast in India in 2010. Her diverse knowledge about several sports, engaging style, and outstanding on-screen presentation set her apart from her male counterparts. Moreover, she associated with Star Sports Network, and ESPN, and hosted many matches during IPL. Mayanti Langer's journey as a sports presenter showcased significant success in the male-dominated industry, inspiring female aspirants to follow her path. 3. Gaurav Kapoor: A man of multiple talents, Gaurav Kapoor has been remarkable in his versatile line of work be it RJing, VJing, acting, and hosting sports shows. He began his journey as a sports presenter with the show "Nike Football Locker Room" on ESPN-STAR in 2007. He, later continued with many shows like "the 2007 T20 World Cup," "Dream Job," and "Cricket Crazy, positioning him as one of India's celebrated sports presenters. Click to read the full blog -  https://iismworld.com/top-sports-presenters-in-india/ https://www.crokes.com/activity/p/972188/ Thu, 07 Aug 2025 07:34:00 +1000

The sports presenters or commentators are the storytellers of any game. No doubt about it, right?
It’s hard to imagine our viewing experience without their commentary and presence. Sports Presenters not only engage the fans with their favorite sports & athletes but also add extra zeal by analyzing the complexities of the game, making it more live…Read More

]]> 0 d88ed39c5d3bd872aaf3152df53cb0d5 When life gives you a hard time, tune into Sports movies. Sports movies are more than entertainment. They inspire you through compelling narratives. The stories or characters of the film showcase how they rise with resilience and dedication despite several falls and win through adversities, leaving the viewers motivated not to give up on their dreams. Right? Sports movies instil a sense of passion and determination in us. Whether it is the Rockey movie series, Chak de or Money Ball, or Lagaan. Though the plots are versatile, each narrative renders a sense of purpose, and the determination to overcome challenges keeps us coming back to these movies time and again. Let’s check out these 16 sports movies and why you should watch and rewatch them to fuel your motivation. 1. The Rockey Movie Series: The Rockey Movie Series This series will always be a Timeless classic for many reasons. It depicts the inspiring journey of the underdog boxer Rocky Balboa, his rise & fall, boxing glory, and personal triumph. It will take you to the chronicles of Rockey’s life beyond the sport. You will witness the protagonist’s evolution through obstacles, and how he shades his insecurities and is determined to prove his worth and loyalty to his family. Memorable for its quotes and musical scores, this film also emphasizes an athlete’s indomitable spirit to overcome challenges without giving up. We face obstacles at some point in our life. This movie portrays the unlimited potential in each of us. Though it features a fighter’s journey, it also celebrates the fighters that we all have in us. 2. Chak De! India: Chak De! India One of the inspiring Bollywood movies of all time. Inspired by true events, this movie narrates the story of a disgraced captain of the Indian Hockey team and his redemption as a coach of an Indian women’s hockey team. The movie continues with the coach managing the players from diverse backgrounds, their internal conflicts, and uniting them as a team. Moreover, the unpredictable victory in the climax will keep you on the edge of your seat. To sum it up, Chak De! India depicts everything from resilience to patriotism to dedication to team bonding. Click to read the full blog - https://iismworld.com/top-sports-movies-of-all-time/ https://www.crokes.com/activity/p/972171/ Thu, 07 Aug 2025 06:14:19 +1000

When life gives you a hard time, tune into Sports movies.

Sports movies are more than entertainment. They inspire you through compelling narratives. The stories or characters of the film showcase how they rise with resilience and dedication despite several falls and win through adversities, leaving the viewers motivated not to give up on their…Read More

]]> 0 fef465f5211a747123eb27af31d3248f On 25th July 2025, IISM set the stage for the most inspiring start to an academic year — Orientation Day 2025. This ceremonial event marked the beginning of a transformative journey for our newest cohort of Sports Management (BSM, MSM & PGPSM) and Sports Science (BSS & MSS) students, packed with motivation, vision, and meaningful connections. A Day Brimming with Energy & Emotion With radiant energy and heartfelt excitement, students and their families gathered, embracing the event as the dawn of something new. The program began with the National Anthem vividly brought to life through a video titled “National Anthem by The Sports Heroes”, underlining IISM’s blend of patriotism and sports spirit. Chief Guest Shri Vishwas Nangare Patil ji and Guest of Honour Shivam Dube graced the occasion with their warm presence: Zoom image will be displayed We were honoured to host IPS Officer & ADG Anti Corruption, Shri Vishwas Nangare Patil ji, as Chief Guest. His stirring address focused on aligning personal ambition with national purpose, urging students to anchor their goals in serving the nation through sports. Emphasizing the value of time and relentless effort, he left students with one powerful message: “Dream high and work hard to reach that goal.” His words resonated deeply, setting a tone of determination for the year ahead. “Shivam Dube, champion of the T20 World Cup ’24, joined us as Guest of Honour and connected instantly, sharing simple stories and real-life lessons from his journey.” He charted India’s evolution in sports, talked about the major shift from foreign dependence to Indian leadership, and motivated students to take their rightful place in this evolution. Highlighting the rising opportunities ahead — such as India’s bid for the 2036 Olympics and the Commonwealth Games — Shivam encouraged students to think expansively. He applauded their decision to pursue a sports education, calling it a bold first step toward shaping the future of the industry. Founder’s Message: In a memorable monologue, Mr. Nilesh Kulkarni addressed the surge of AI in education — urging students not to let algorithms constrain creativity. Instead, he urged them to push boundaries, value human ingenuity, lean on books, and embrace discomfort. He highlighted the sports industry’s potential for personal impact and encouraged students to strive to be exceptional among peers. Click to read the full blog — https://iismworld.com/iism-orientation-day-2025/ https://www.crokes.com/activity/p/971515/ Thu, 31 Jul 2025 10:41:40 +1000

On 25th July 2025, IISM set the stage for the most inspiring start to an academic year — Orientation Day 2025. This ceremonial event marked the beginning of a transformative journey for our newest cohort of Sports Management (BSM, MSM & PGPSM) and Sports Science (BSS & MSS) students, packed with motivation, vision, and meaningful c…Read More

]]> 0 c67968d86550ab79ca596a0a86340842 Oscar Pistorius is not a new name in the sports landscape. In 2012, he became the first double-leg amputee who participated in the Olympics and Paralympics, beating several able-bodied competitors. That’s not it. Wheelchair athletes outperformed their able-bodied counterparts with the world record time in the distance race of 400 meters. There’s more. In the Men’s Marathon, able-bodied athletes recorded two hours and three minutes compared to the fastest official wheelchair athlete with one hour and twenty minutes record time. The trends showcase that we are witnessing peak physical performance, pushing the boundaries of speed, strength, and endurance. Hence, the question arises. What happens when disability enters the equation? Should athletes with physical limitations compete with or even surpass able-bodied athletes? Well, the answers are not simple as it depends on the sport, the disability, and most importantly, the evolving landscape of adaptive technology. Technology is constantly pushing boundaries in the realm of sports whether it is prosthetics or wheelchairs. Blade prosthetics, for instance, have revolutionized running for amputees. These advanced limbs allow for a more natural running gait and improved energy transfer, potentially giving some athletes an edge. As mentioned earlier, Oscar Pistorius, the “Blade Runner,” is a prime example. His use of prosthetics sparked debates about fairness in able-bodied competitions, eventually leading him to compete solely in the Paralympics. Modern racing wheelchairs are marvels of engineering. Lightweight and aerodynamic, designed for maximum efficiency on flat terrain. This allows wheelchair athletes to achieve incredible speeds, consistently beating world records in marathons and other long-distance races. Click to read the full blog — https://iismworld.com/can-disabled-athletes-outcompete-able-bodied-athletes/ https://www.crokes.com/activity/p/971252/ Tue, 29 Jul 2025 11:29:51 +1000

Oscar Pistorius is not a new name in the sports landscape. In 2012, he became the first double-leg amputee who participated in the Olympics and Paralympics, beating several able-bodied competitors.

That’s not it. Wheelchair athletes outperformed their able-bodied counterparts with the world record time in the distance race of 400 m…Read More

]]> 1 ba39dd5e259fa0417479559e75f160c2 Not so long ago, people did not consider consuming supplements, or energy drinks. Cut to 2022, everyone is health-conscious, and people are taking extra care of what they eat and cutting down the consumption of junk food to remain healthy. People are now becoming more aware of what they consume and have become cautious about their nutritional intake. This is also a major reason why the nutrition industry has grown exponentially. The products sold by the nutritional industry also undergo thorough quality checks and are inspected under strict regulations, just like the pharmaceutical industry. One major factor, that has contributed to the phenomenal growth of the nutrition industry is the sports industry. Sporting icons promoting healthy diets and supplements that aid in boosting immunity have led the general population to buy health supplements. According to an EY India report, the dietary supplements market in India grew at a CAGR of 15% to reach ₹331 billion in FY21. High demand for health supplements, protein bars and energy drinks, youngsters actively taking part in exercises that require high levels of fitness, the health-conscious mentality of Millennials and Gen-Z alike and busting myths about the supplements have also aided in the growth of the sports nutrition market in India. Athletes serious about their health are constantly training hard and are in search of ways that will enable them to take their performance to the next level. Their goal is to take steps to maintain good health and create a good post-exercise recovery method. Nutritionists also play an important role in an athlete’s performance. They evaluate the athlete’s current health condition, understand what is expected of the athlete and devise diet plans that will aid the athlete to train in an optimum way and enhance their performance. Athletes must be educated on what and how much food they must consume and most importantly should be told what they are not supposed to consume and why. An athlete challenges his body on a regular basis through physical training and competitions. In order to keep up with the requirements of his activity or sport, the athlete requires enough fuel for daily training. Nutrition is important for an athlete because it provides the energy required to perform the activity. The food they take leaves an impact on strength, training, performance and recovery. Not only the type of food that is consumed is important for sports nutrition but the time is equally important for what they eat and when they eat throughout the day. A nutritionist will only be able to guide the athlete properly if they are trained well and are well aware of what is needed from them. What is the job description of a sports nutritionist? Sports nutritionists have access to the athlete’s specific nutritional needs and they accordingly customise a diet plan and recommend changes to their current plan. They are able to achieve it because of the excellent training they went through during their formative years. If you also want to become a leading sports nutritionist then you also must enrol at IISM which is India’s leading sports management and science education institute. When you enrol in a Bachelor of Sports Science or Master of Sports Science degree course at IISM, you will learn about varied aspects of the sports science world including sports nutrition. This formal education helps you be industry ready. To make aspiring students industry-ready, IISM has collaborated with industry experts and curated these courses that create a strong foundation for our students. The first step that a nutritionist will do when they interact with an athlete is to understand their current diet plan and explain crucial aspects of nutrition they must know. The following part is analysing the athlete’s diet, comparing the previous results athletes achieved while adhering to the diet plan and making necessary changes. If the athlete is on a strict budget, then the diet plans will change accordingly. Over time the nutritionist will note down the effects of the new diet on the athlete and their performance. If the changes are what they had expected, the nutritionist will continue the diet plans or make changes to meet the requirement of the athlete. How to become a sports nutritionist? To become a sports nutritionist, a candidate needs to pursue Bachelor in Sports Science, Master of Sports Science, or B.Sc.(food science and nutrition) in dietetics or nutrition, PG in Sports Nutrition and Master in Sports Nutrition. A student must clear their 12th standard board exam in science and must have an interest in learning more about biology and medical terms. However, every institute has its own criteria that the student must fulfil to secure admission. You can secure Admission at IISM by clearing SSAT, which is our entrance test exam. What are your career prospects after completing the nutritionist course? Once you have completed your formal education, you can get appointed as a sports nutritionist, sports scientist, sports dietitian, health coach, holistic nutritionist and expert in nutrition performance. Click to read the full blog — https://iismworld.com/sports-nutritionist-careers-job-description-and-benefits/ https://www.crokes.com/activity/p/970247/ Fri, 18 Jul 2025 09:50:32 +1000

Not so long ago, people did not consider consuming supplements, or energy drinks. Cut to 2022, everyone is health-conscious, and people are taking extra care of what they eat and cutting down the consumption of junk food to remain healthy.

People are now becoming more aware of what they consume and have become cautious about their nutritional…Read More

]]> 0 a49e2529205239af1a94bd1d9f54bd3d Are you looking to build a successful career as a Sports Manager or make the sports better as a Sports Scientist? If so, IISM is the perfect place for you. In collaboration with the University of Mumbai and GICED, IISM offers full-time study programs in Sports Management (Bachelor, Master, and PGP) and Sports Science (Bachelor and Master). Along with an industry-aligned curriculum and guidance from eminent faculty, you will have the opportunity to gain work experience from live work exposure & internships during the program and placement assistance at top sporting organizations and big sports events. If this sounds great to you, register today for the SMAT entrance test for Sports Management and the SSAT entrance test for Sports Science to enroll at IISM. For more clarity, Click to Enquire Now- https://iismworld.com/?utm_source=social&utm_medium=submission&utm_campaign=social-submission #iism #sportsmanagement #sportsscience #universityofmumbai #giced #sportseducation #bachelorsdegree #mastersdegree #pgp #smat #ssat #careerinsports #sportsindustry #followyourpassion #education #futureleaders #internship #placementassistance #placement #lifeatiism https://www.crokes.com/activity/p/948398/ Tue, 24 Dec 2024 06:29:55 +1100

Are you looking to build a successful career as a Sports Manager or make the sports better as a Sports Scientist? If so, IISM is the perfect place for you.

In collaboration with the University of Mumbai and GICED, IISM offers full-time study programs in Sports Management (Bachelor, Master, and PGP) and Sports Science (Bachelor and…Read More

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