There’s a situation going on in BookTok about a 22 year old author/entrepreneur called Audra Winter who has been heavily criticised for releasing a badly written book. This is after a highly successful marketing campaign which gained her many preorders for her debut novel The Age of Scorpius, which is the supposed start of her fictional universe called World of Gardian.
You can see the bad reviews here: https://www.goodreads.com/book/show/237611605-the-age-of-scorpius

There’s a point that I’ve seen others touch on about this issue but not fully address. Simply, I think Audra Winter is not an author. She wants to be seen as an author, and is attempting to use fiction writing as the medium she works in, but she is not a true author in terms of where her skills and interests lie. It’s very apparent that when you look at where Audra actually displays some level of ability, it is in running a studio and indie publishing company rather then the actual writing itself. However, I think Audra wants the credit of being an author because the world of gardian is her IP and original concept.

What she needs to do is get a ghostwriter to either co-write or completely write the fiction novels associated with World of Gardian, so that she can actually focus her time and energy on the team leading and production aspects that she is clearly more passionate about, and better skilled at. She’s already employing a team to create her world artistically, why not also employ help on the writing front? She can retain her status as the creator of the IP if she retains control of the company and provides the outline and plot notes to her ghostwriter to work off of. The end result is that she will have a more professional product at the end of it.

Some people will not be interested in a ghostwritten book, but I think the audience that were already on board with this unconventional LLC approach of a multimedia studio that happened to be releasing a book would be willing to accept a ghostwriter or co-writer alongside all the other collaborators involved in this project.