Introduction:

Millions of fans, crazy excitement, nail-biting suspense, fanaticism, and 1 IPL -India’s biggest ‘Cricketainment, perhaps one of the world’s too. A 18-year of phenomenal journey, and a massive success in the world of sports business.

In 2008, from 8 franchises to 10 teams in 2025, Indian Premier League saw media rights comma…Read More

IISM’s Knowledge Series is redefining how sports professionals in India access industry knowledge. Designed to bridge the gap in Indian sports literature, this collection offers compact, insightful guides on the business of sports, athlete psychology, leadership lessons from legends, and more.

The Knowledge Series is designed not just to i…Read More

The sports presenters or commentators are the storytellers of any game. No doubt about it, right?
It’s hard to imagine our viewing experience without their commentary and presence. Sports Presenters not only engage the fans with their favorite sports & athletes but also add extra zeal by analyzing the complexities of the game, making it more live…Read More

When life gives you a hard time, tune into Sports movies.

Sports movies are more than entertainment. They inspire you through compelling narratives. The stories or characters of the film showcase how they rise with resilience and dedication despite several falls and win through adversities, leaving the viewers motivated not to give up on their…Read More