I think that when it comes to online book content on YT, Insta, TikTok, there’s still undiscovered or underrated territory for people to cover. That’s part of what I want to do with my videos. The existing content I do appreciate but it is often focused on books as individual items, when often what I’m interested in is books as a general topic of thematic discussion, or about the ideas brought about by books and reading habits. This is because this topics can be relevant for a wide variety of readers. Often I feel slightly alienated from popular book content because I don’t always read the top books of the moment – not because of dislike or to make a statement, usually because I just don’t have time or interest – and so the content focusing on reviews or discussion of popular books can leave me a bit in the cold.