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IISM’s Knowledge Series is redefining how sports professionals in India access industry knowledge. Designed to bridge the gap in Indian sports literature, this collection offers compact, insightful guides on the business of sports, athlete psychology, leadership lessons from legends, and more.
The Knowledge Series is designed not just to inform but to transform India’s sports narrative. With a mission to craft detailed resources tailored to the Indian sports landscape, these books serve as vital stepping stones for athletes, enthusiasts, coaches, and aspirants aiming for careers in sports.
Currently, India’s sports literature is sparse—and IISM’s pioneering effort is set to bridge that gap and propel the industry forward.
Each book in the series is thoughtfully written to reflect real-world challenges and opportunities unique to India’s sporting sphere. From dissecting sports marketing strategies to understanding the athlete mindset, these guides offer both academic and hands-on wisdom.
Let’s delve into the overview of the books launched to give you a preview of the context:
Business of Sports: “The Winning Formula for Success” by Vinit Karnik—India’s first sports marketing handbook, launched in June 2022
Sports Psychology by Mugdha Bavare—the nation’s inaugural sports psychology book, launched in March 2024 at IISM’s ‘Mind The Gap’ conference
G.O.A.T.S Must Be Crazy: Management Mantras from Sporting Greats by Vishnu Govind—offering leadership insights rooted in legendary sporting careers
These three titles stand as compelling cornerstones for India’s sports ecosystem—whether you’re a student, sports professional, coach, administrator, or fan—offering them practical frameworks, insights, and strategic wisdom tailored to our unique sporting landscape.With more releases already scheduled, IISM is building a literary foundation that’s empowering sports professionals and fueling the growth of India’s sports landscape.
Business of Sports: The Winning Formula for Success:
The journey of the ‘Knowledge Series’ began with its very first gem — Business of Sports: The Winning Formula for Success by Mr. Vinit Karnik, Managing Director, GroupM. June 2022 marked its grand debut at the majestic Raj Bhavan, where the book was unveiled by the Honourable Shri Bhagat Singh Koshyari Ji, then Governor of Maharashtra and Chancellor of the University of Mumbai. The moment was made even more special with the presence of IISM’s Founder Director, Mr. Nilesh Kulkarni, the author himself, and a distinguished gathering of marketing leaders and academicians from Mumbai’s top B-schools — all united to celebrate the power of sports business knowledge.Business of Sports Book
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– Objective of the book ‘Business of Sports: The Winning Formula for Success’
Business of Sports: The Winning Formula for Success is more than just a book — it’s a playbook for anyone dreaming of a thriving career in Sports Management. Packed with real-world insights, it takes readers behind the scenes of the sports industry, uncovering the strategies, opportunities, and challenges that shape the business side of the game.
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