Why should you turn your love for sports into a career?
According to the latest Sports Sponsorship Report 2025 by WPP Media, India has surpassed the $2 billion milestone.

“This milestone represents the emergence of sport as a stable and scalable platform for brand-building and long-term commercial value.”
– WPP Media’s Sporting Nation Report…Read More

India’s sports calendar has really diversified in the past few years. Beyond cricket world cups, multiple leagues & tournaments at the regional & international level are being held across various sports. Be it hockey, football, tennis, badminton, wrestling, or athletics — India’s sporting landscape is moving from being cricket-centric. Howev…Read More

IISM has been a pioneer of Sports Management education since the year 2010. From introducing the degrees of Bachelor of Sports Management (BSM) and Master of Sports Management (MSM) in the Indian education system’s nomenclature to shaping over 5000 sports management professionals — IISM has been a key contributor in grooming talent & building car…Read More

The Union Budget for the FY 2026-27 has arrived and once again India’s sporting ecosystem is getting a massive budgetary boost. With an 18 percent increase, the sports budget of India has seen the highest-ever year-on-year uptick — from ₹3,794.30 crores to ₹4,479.88 crores.

And this isn’t just a customary increase — there’s plenty of all…Read More

The Indian sports industry has taken a progressive turn in the past decade. While cricket has been spearheading its growth for several years, other sports and its related business verticals have blossomed wonderfully of late. From governmental bodies like the Sports Authority of India to high-performance centres, sports goods manufacturers, event…Read More